WANO Network Consolidation

PROJECT OVERVIEW:

WANO is short for We Are Now One. Representing the consolidation of 7 independent light commercial parts resellers.

  • Created a unified identify and position in the market as the Master of Truck Parts, that aligns with the Asian heritage of the vehicles they service.

  • Designed and managed the unified roll out of the the new brand and store design to 16 locations nationally.

  • Planned and executed the launch of the brand to internal national team and external stakeholders.

RESULTS:

SERVICES: Consolidation Strategy, Communication Plan, Project Management, Brand Design and Message, Store Design, Go To Market Plan, Ecommerce and Digital Consolidation.

WANO Service
WANO Internal Retail Design