Roadsafe Modernisation

PROJECT OVERVIEW:

Roadsafe is a well respected steering and suspension brand. Offering Australia’s largest range of chassis parts. The brand quickly expanded it’s under car range to include Disc Brake Pads and Driveshafts for 4WD, standard vehicles and classics. With each product and sub brand launch the Roadsafe brand was becoming fragmented and in need of a rebrand to streamline the visual identity and reposition the brand.

• Modernised the Roadsafe brand ID, focusing on the master brand.

• Repositioned the brand under the platform ‘For the Road Ahead’.

• Introduced clear segmentation to the brand with STR, 4WD and CLS to represent the vehicle applications.

• Designed and managed the rollout of new packaging and livery of the brand across, digital, print and reseller communications.

SERVICES: Product Portfolio Management, Brand Strategy, Brand Design and Packaging, GTM Planning.