Superiol Filtration Launch

PROJECT OVERVIEW:

Superiol, is an aftermarket filtration brand looking to enter the Australian market. It had a clear vision to take market share from the leaders and offer better value for money. The challenge Superiol faced was a bias to genuine parts over aftermarket.

  • Developing the brands core essence ‘Quality at the Core’ - was built around the proposition of quality in design and construction.

  • Expanded the messaging through all communication and content by featuring exploded views of the product.

  • Designed sleek retail packaging that was offered easy colour identification of products.

  • Instore reseller support and activations to secure shelf space.

RESULTS: 100% national onboarding, training and uptake of filtration program.

SERVICES: Brand Strategy, Positioning, Messaging, Visual identity, Website, Merchandising, Content.

Superiol Brochure Image.JPG
Superiol Merch.JPG