Meet Rikki-Lee
I’m a commercial marketer and strategist with 20+ years of experience across B2C, B2B and D2C brands. I specialise in making marketing work—clarifying your brand, building strategy that aligns with growth, and executing projects when your team doesn’t have the time or capacity.
I’ve led multi-million-dollar transformation programs, helped brands rediscover their relevance, and built systems that deliver lasting results. My approach blends strategy, creativity and action—and I work best when I’m solving problems that matter.
What I do
I work with businesses on short and long-term engagements—from fractional marketing leadership to project-based delivery. My clients range from large corporates and national brands to fast-scaling teams needing experienced support.
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Aligning marketing with business goals, backed by data, insight and a clear path forward.
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Crafting brands that connect—internally and externally—with clarity and purpose.
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Facilitating idea-to-execution, with systems to bring viable, profitable products to life.
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Leading change across teams, systems, and customer experience to deliver commercial outcomes.
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Bridging the gap when your team needs senior expertise—without the full-time headcount.
